Colour the skies with MG!
MG Motor UK is delighted to announce that it has renewed its long-standing, four-year relationship with Birmingham Airport, meaning that the iconic British brand will continue to greet visitors to one of the UK’s largest regional airports.
The deal will see MG take pride of place outside the Airport until at least August 2021, after agreeing a three-year extension to the existing advertising partnership. The displays will be refreshed every quarter, showcasing the best the MG brand has to offer.
As the fastest growing car manufacturer in the UK, MG is the ideal partner for Birmingham Airport and its sponsorship partner Perfect Fit Media, with all parties experiencing sustained growth. MG is on-track to double its sales in 2018, whilst the Airport experienced its busiest year ever in 2017, with 13 million passengers passing through its terminal.
MG has long been associated with Birmingham, with its Longbridge site remaining extremely important, hosting the marque’s Institute of the Motor Industry accredited Cecil Kimber College. Longbridge also continues to be one of MG’s main global design and engineering centres where over 250 staff work on new MG cars for the global market. Over the past 12-months MG has invested more than half a million pounds in its Longbridge site, and the advertising at Birmingham Airport highlights a further commitment to the area.
Commenting on the new deal, Head of Sales & Marketing at MG, Daniel Gregorious, said: “We’re delighted to renew our relationship with Birmingham Airport. The partnership gives us the opportunity to promote the MG message to everyone passing through the Airport’s doors, and I’m sure no one can miss our seven year warranty message! We’re proud to be part of the Birmingham area, and with the Airport located just a short distance from Longbridge, it made even more sense to ensure that the iconic MG badge is one of the first things visitors see when arriving in the city.”
Richard Gill, Acting Commercial Director at Birmingham Airport, added: “We have had a successful relationship, via Perfect Fit Media, with MG over the past four years and it is great to have a local brand promoting on our site that is recognised across the world, with its rich heritage and customer-centric offering, as a partner. Birmingham Airport believes it is important to support local brands such as MG, which also value the needs of the customer first.”