MG returns to Irish market with plug-in only model range

4th November 2020

MG Motor is returning to the Irish market, with a range consisting of plug-in models only in a first for the brand.

The timing could not be better for both parties as MG expands its European operations on the back of a growing range of electric and plug-in hybrid cars.

Domestic operations will be handled by privately owned Irish distributor Frank Keane Group, which has been involved in the sale of multiple automotive brands in the country for over 50 years.

The MG brand offers electrified motoring for all car owners in Ireland with a line-up of high quality and affordable electric and plug-in hybrid cars starting with the MG ZS EV, which will offer the same length seven-year warranty as MGs in the UK.

The MG Motor brand offers electric for all car owners in Ireland with a line-up of high quality and affordable electric and plug-in hybrid cars starting with the MG ZS EV, a B-segment SUV, and Ireland’s first truly affordable, family friendly electric car. With five star Euro NCAP safety, high levels of technology and a seven year warranty, MG ZS EV is the perfect introduction to electric motoring for new car buyers in fleet and retail. Brilliantly packaged and equipped, MG ZS EV features the sophisticated MG Pilot suite of driver aids, three driving modes, a KERS system to recapture energy through regenerative braking and a 163 mile WLTP certified range, making MG ZS EV a great new option for car buyers across the country.

The first MG ZS EVs will arrive in Ireland in November for immediate sale, followed by the All New MG5 EV, which is a C-segment wagon and MG HS Plug-in, a C-segment hybrid SUV.

Billy Riordan, CEO of the Frank Keane Group, commented: “We are absolutely thrilled to be getting involved with MG as their Irish partner. It is a really exciting time for this growing brand which has such a rich history. The Frank Keane Group started its life in motor distribution over 50 years ago and we look forward to this next step in our journey.”

Gerard Rice, Managing Director, MG Motor Ireland, stated “We are excited to be appointed as the distributor partner for MG Motor in Ireland for their range of electric vehicles. MG is the fastest growing mainstream car brand in the UK in 2020, and is growing rapidly across Europe with sales in full flow in Norway, Denmark, France, Belgium and Austria. Other markets including Malta, Spain, Portugal and Italy will open very soon. We are currently working hard to select the MG Motor retailers for the Irish market to join us on this exciting and electric journey”.

Gregory Webb, Head of Business Development UK, Ireland and EU right-hand-drive markets commented: “We are delighted to be working with the Frank Keane Group to bring the electric-only MG brand to Ireland. We selected Frank Keane Group because of its wealth of experience in the Irish market. With our exciting new range of electric MGs we will be able to offer the Irish motorist exciting low and zero emissions options across the board.”