MG returns to Longbridge and launches new limited edition MG3 to support local community charities
New MG retailer Paul Rigby MG is celebrating bringing the brand back to life on the historic Longbridge site by launching a charity initiative designed to help local communities in the area.
Located in the historic conference centre in the heart of the Longbridge site, Paul Rigby MG opened its doors in January 2020. To mark the occasion, they have launched a limited edition MG3 hatchback – “The Longbridge Edition” specifically created to reflect the heritage of the brand’s past through its unique design features.
The company are selling raffle tickets for £10 each to win this exclusive car which retails at over £14,000. The proceeds of the raffle will benefit three local charities: B30 Foodbank, Pride of Longbridge and WAITS, a local domestic abuse charity.
Sam Rollason, Sales Manager at MG Longbridge commented, “We feel privileged and excited to be able to bring MG back to the very heart of where it all began for this brand, and to be able to continue MG’s historic association with Longbridge. We are very keen to get involved with local organisations and work with the community to play an active part in the regeneration of the area for the benefit of everyone living and working here.”
He added, “We have spent considerable time designing this unique car to create a model that salutes the brand’s heritage through its design features and styling. The car is British Racing Green – one of the most iconic colours of the automotive world with sport red roof and trim including the mirrors and front splitter, Inside, its matt black dashboard is offset by red highlights such as the air vents, and interior stitching. The car is uniquely badged as the Longbridge Edition and will be a complete one-off making it an MG enthusiast’s dream.”
Gemma Cartwright, organiser of the Pride of Longbridge event and one of the three recipients of funds raised from the raffle of the car said, “This is a wonderful initiative to show that the Longbridge site is alive and open again, celebrating its heritage and benefiting the local community at the same time. All three of the community groups selected to benefit from this have been active in the area for over 15 years.
“The proceeds from this initiative will help each of them to progress their activities and goals – The Pride of Longbridge is seeking to return the Mini to the Longbridge island; the B30 Foodbank is looking to improve its premises; and WAITS is aiming to extend its services in South Birmingham.”
The car is available to view at the MG Longbridge showroom at Lowhill Lane, Rednal. Raffle tickets are available to purchase by visiting the dealership, calling on 0121 295 9282, or emailing email@example.com.
Local businessman Paul Rigby has several motor dealerships around the Midlands, but this is his first venture into the MG brand. “Here at MG Longbridge we believe we can offer a truly unique MG retail and service experience to our customers being located at the epicentre of the heritage of the brand.”
Tucked away behind the spacious showroom, customers can be given a uniquely personal brand experience with a visit to view a small collection of classic cars which celebrates the history of the Longbridge factory. The collection includes the first-ever MGF, the 5 millionth Rover to be built, one of the first Austin 7’s and the concept MG TF Roadster. Lord Austin’s office complete with wood panelling is also available to view for customers.
History aside, the new MG dealership site also embraces 21st century technology and service with an extensive car servicing facility ensuring customers receive the very best after-sales service possible.