MG Reveals Personalisation Concept

MG revealed the marque’s latest MG3 personalisation design concept, alongside the latest additions to join the MG3’s one million personalisation options, at Superbrands London tonight as part of London Design Week.

Created by MG Designer Louise Thorburn, the concept display car will be on show at Superbrands from 18-21 September, alongside the latest three designs to join the MG3 personalisation range. Louise, a recent graduate of Dundee University’s Duncan of Jordanstone College of Art & Design, with an honours degree in Textile Design, is the latest addition to the MG Design team.

After various magazine features and exhibiting her graduate work at London based exhibition, New Designers in 2012, Louise completed two internships, one at MG and one at iconic shoe designer, Jimmy Choo, before returning to MG as Colour and Materials designer, a role created as part of MG’s growing investment in UK design talent acquisition and facilities.

The Superbrands event, now in its eight year, will run from 18-21 September in central London, and features the very best in global contemporary design, providing an anchor for the London Design Festival.

The latest collection of MG3 personalisation graphics, named the Autumn Additions Collection, will join the existing range of more than one million options currently available in the MG3 range, starting from just £39.00 fitted.

MG3 personalisation options have already been phenomenally successful for the Midlands based manufacturer as, since the supermini’s launch last year, over 40 per cent of orders have featured at least one specified design addition.

All current options can been seen on the MG3 configurator at www.mg.co.uk/mg3/configurator. The three new designs will be added to the configurator following the launch on the 18 September.